Here’s a short video explaining why “relevancy” is everything and that you cannot buy “relevancy”, you simply have to implement it in your online marketing strategies.
PR people, listen up, are your campaigns highly relevant? If it’s not, you might be losing millions of dollars for your clients/company.
For years, I’ve been guilty of not promoting “relevant” stuff within my blog network. It doesn’t take a rocket scientist to realize this, just some clear thinking.