CrunchPad, a touchscreen tablet device Michael Arrington over at TechCrunch has been building for 1.5 years, has just come to a rapid halt due to its partners becoming greedy over money.
With literally millions of dollars in free marketing/publicity from TechCrunch the blog itself, Chandra Rathakrishnan the CEO of the new CrunchPad project has decided to launch the product without TechCrunch’s involvement at the last second.
But the email went on. Bizarrely, we were being notified that we were no longer involved with the project. Our project. Chandra said that based on pressure from his shareholders he had decided to move forward and sell the device directly through Fusion Garage, without our involvement.
Err, what? This is the equivalent of Foxconn, who build the iPhone, notifying Apple a couple of days before launch that they’d be moving ahead and selling the iPhone directly without any involvement from Apple.
I realize the tablet device might be good by itself but come on, this is like shooting yourself on the foot. Even if the new CrunchPad was half-ass decent, I would probably have recommended them to many people since TechCrunch put their name on it. For bloggers like me, it would be like the ultimate “blogger’s” device and marketing would go a long ways by itself through other bloggers who follow TechCrunch.
In short, Chandra Rathakrishnan seems like a smart geeky person who is good at inventing cool gadgets but this could inevitably be the biggest mistake he’s made in his life.
Also, it’s not fair (nor legal) that they can use TechCrunch’s free publicity then decide to drop them completely near the product launch.
Well, I just hope these guys get sued into the grave so they can never do business again.
Here’s another funny message:
We still acknowledge that Arrington and TechCrunch bring some value to your business endeavor…If he agrees to our terms, we would have Arrington assume the role of visionary/evangelist/marketing head and Fusion Garage would acquire the rights to use the Crunchpad brand and name. Personally, I don’t think the name is all that important but you seem to be somewhat attached to the name.”
I think whoever is investing in Fusion Garage is a straight dumbass really… It’s like you just had Michael Jordan to market your new basketball shoe design then you dumped him down the toilet because you think you can make more money without Michael Jordan. (or something like that…haha, I think it’s a funny fallout really.)
In the long run, I think Michael Arrington can get some “real” people for his CrunchPad, perhaps not the end for CrunchPad but for Chandra Rathakrishnan and Fusion Garage. No one would buy anything from Fusion Garage, at least I wouldn’t from such scumbags.