Well, I am one of those people who will literally take all the candy from the mall stores on Halloween. This year, Apple Store (ran out of candy I though) gave me an Apple bookmark. I actually confirmed that it wasn’t just me, I guess they were doing this all over the States. I think it’s a good bookmark, perhaps they were also (*evil*) trying to promote their Nano iPods. Well, I am not complaining, I didn’t have to treat them this year. 🙂
P.S. Yes, they try every opportunity to turn it into opportunity for themselves, well, greed will eventually kill ya though.