Montblanc’s Gandhi Pen Sells for $23,000!

Today’s subject, “Montblanc’s Gandhi Pen”.  Oh Gawd, they are using one of history’s honorable figures as part of their marketing scheme, a pen that sells for $23,000.

Don’t get me wrong, I love Montblanc pens too but not for this pen, it’s simply *disgusting* marketing ploy as far as I can tell.

You know what I think, I think Gandhi would be very very proud. (*sarcastic*)

Listen to this:

Perhaps aware of the potential for a backlash, Montblanc made a $145,666 donation to the Mahatma Gandhi Foundation even before selling a single pen, said Tushar Gandhi, Gandhi’s great-grandson, from Amsterdam, where he visited a Mont Blanc boutique that had already sold three pens. The funds are to be used to build a school and home for rescued child workers. The foundation also gets as much as $1,000 for each pen sold.

Can you believe it?  The foundation only gets $1000 for every $23K pen sold, that’s only 4.3%.   If they donated at least 50%, I would understand but that’s not it.

I am not Indian, but I think this is disgraceful to Gandhi and his reputation.  It simply doesn’t make sense to me that you can sell Gandhi’s reputation away like that, just my 2 cents on the matter.

What do you think?

montblanc

(Image Credit: Luxist)

2 Responses to Montblanc’s Gandhi Pen Sells for $23,000!

  1. Anonymous says:

    “Can you believe it? The foundation only gets $1000 for every $23K pen sold, that’s only 4.3%. If they donated at least 50%, I would understand but that’s not it.”

    dude 50% are u crazy ? didnt montblanc have employee to support ? bill to paid ? and factory to run ?
    it is already good enough they donate a bit to the foundation …
    legally u can used famous figure for free …

    hahaha do u want to give 50% of wealth to the poor ??

    think before u write …

  2. max says:

    Also think about the fact that companies can essentially “write-off” their donations. Sometimes it’s a corporate strategy, not just helping. Still, I guess a little bit is better than nothing.

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