Today’s subject, “Montblanc’s Gandhi Pen”. Oh Gawd, they are using one of history’s honorable figures as part of their marketing scheme, a pen that sells for $23,000.
Don’t get me wrong, I love Montblanc pens too but not for this pen, it’s simply *disgusting* marketing ploy as far as I can tell.
You know what I think, I think Gandhi would be very very proud. (*sarcastic*)
Listen to this:
Perhaps aware of the potential for a backlash, Montblanc made a $145,666 donation to the Mahatma Gandhi Foundation even before selling a single pen, said Tushar Gandhi, Gandhi’s great-grandson, from Amsterdam, where he visited a Mont Blanc boutique that had already sold three pens. The funds are to be used to build a school and home for rescued child workers. The foundation also gets as much as $1,000 for each pen sold.
Can you believe it? The foundation only gets $1000 for every $23K pen sold, that’s only 4.3%. If they donated at least 50%, I would understand but that’s not it.
I am not Indian, but I think this is disgraceful to Gandhi and his reputation. It simply doesn’t make sense to me that you can sell Gandhi’s reputation away like that, just my 2 cents on the matter.
What do you think?
(Image Credit: Luxist)