@nishanjoomun just tweeted this cool ad where you get the rest of the “woman” via MMS. Now I wonder if there’s more than one version of this…hmmm…. Great viral ad campaign btw.
Interesting what you find on Twitter, follow me @zedomax and send me a tweet if you have tweet stuff like this as I will “blog” it.
You frustratingly look around the ad for an explanation and read:
To complete this ad send AXE to 2345 after 9 pm.
The moment the text is received, an MMS is sent to your mobile with the rest of the ad. Placed over the page, which of course you would do, suddenly makes you and the ad feel complete. Like I said, genius.