My friend Joel alerted on the latest “spoof” informercial from FedEx. It’s quite funny, my favorite part is when one of the audience’s head blows off, (2:13) then he’s head is normal again. (2:14) LMAO.
According to Joel:
FedEx decided to make this YouTube video instead of SuperBowl advertising. They had tried unsuccessfully in the past to make a viral video campaign on YouTube; this time they enlisted Fred Willard (Best in Show, A Mighty Wind) to use his dead-pan humor for a faux-infomercial for FedEx.com. FedEx hopes to draw attention to their products for small business as well as entertain.
I think it’s a smart move on FedEx to forgo the SuperBowl ad this year and instead, spend the budget on “viral” YouTube videos. That is part of the reason why bloggers and other online content publishers are thriving in these hard, economic times. Plus, there’s a better ROI value to internet marketing/advertising as the number of conversions are higher in the long run compared to traditional TV advertising.
Here, watch the video and let me know which part you like the most other than the head blowing off.