Microsoft announced that they will be planning new retail stores to outwit Apple.
Wow… I truly think this won’t help their products since most PCs are already monopolized by Microsoft but then, if they want to waste more money on marketing, especially when retail is doing bad, by all means go ahead. They truly must have billions of dollars to throw down the toilet. :p
Mr. Porter, who is set to start work on Tuesday, is charged with improving the PC-buying experience. The company said his first task would be to set the timing, locations and design of Microsoft-branded retail stores, which will sell computers installed with Microsoft software as well as other company products.
Microsoft has been working to revive the image of its ubiquitous Windows operating system, starting with a $300 million advertising campaign that began last fall. Vista, the most recent version of the software, was widely criticized for being slow, requiring new and pricier hardware, and not working with devices like printers and scanners. Vista has also been the subject of a series of snarky television ads from Apple.