I would never want to become a rich snob but if you do, here’s a great 24 carat gold-plated bike you can get. Looks like you can win one if you live in the UK.
A UK based insurance company, ETA, is offering a custom-made 24K gold-plated Charge Plug bicycle complete with customized seat, handlebars and chain to mark the Green Transport Week. The Midas ride comes with its own security guard. But, there are certain restrictions in case you want to buy this hell of a pimped ride like you must be eighteen years old, live in the UK, and get a free quote online for cycle insurance in order to enter the contest.