You can see this Mini Cooper Billboard in San Francisco on your way towards Bay Bridge. I guess this is actually RFID enabled which is kinda cool. Yes, it’s a very effective way of advertising as I do read it about 75% of the time that I pass by this spot looking for changes in what the Mini Cooper is saying… (mostly kinda stupid… one time it was saying something like “Be small and Go faster” or something) But it is indeed very creative. I don’t know if it actually can identify Mini drivers but I will try to see if the sign changes next time I see a Mini in front of me… (and take a video of course!)
The boards, which usually carry typical advertising, are programmed to identify approaching Mini drivers through a coded signal from a radio chip embedded in their key fob. The messages are personal, based on questionnaires that owners filled out: “Mary, moving at the speed of justice,” if Mary is a lawyer, or “Mike, the special of the day is speed,” if Mike is a chef.
4 Responses to Mini Cooper Billboard in San Francisco
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A man walks into a New York City bank and says he wants to borrow $2,000 for three weeks. The loan officer asks him what kind of collateral he has. The man says “I’ve got a Rolls Royce — keep it until the loan is paid off — here are the keys.” The loan officer promptly has the car driven into the bank’s underground parking for safe keeping, and gives the man $2,000.
Three weeks later the man comes into the bank, pays back the $2,000 loan, plus $10 interest, and regains possession of the Rolls Royce. The loan officer asks him, “Sir, if I may ask, why would a man who drives a Rolls Royce need to borrow two thousand dollars?”
The man answers, “I had to go to Europe for three weeks, and where else could I store a Rolls Royce for that long for ten dollars?”
That is good. Maybe using too many brain cells though.
lol… but do you want everyone seeing what you do anyour name…???…
Wow thats creepy