You can see this Mini Cooper Billboard in San Francisco on your way towards Bay Bridge. I guess this is actually RFID enabled which is kinda cool. Yes, it’s a very effective way of advertising as I do read it about 75% of the time that I pass by this spot looking for changes in what the Mini Cooper is saying… (mostly kinda stupid… one time it was saying something like “Be small and Go faster” or something) But it is indeed very creative. I don’t know if it actually can identify Mini drivers but I will try to see if the sign changes next time I see a Mini in front of me… (and take a video of course!)
The boards, which usually carry typical advertising, are programmed to identify approaching Mini drivers through a coded signal from a radio chip embedded in their key fob. The messages are personal, based on questionnaires that owners filled out: “Mary, moving at the speed of justice,” if Mary is a lawyer, or “Mike, the special of the day is speed,” if Mike is a chef.