Bag DIY – How to Customize your own Fendi!
Fendi has a new DIY bag called “Fendi Baguette Mezzo Punto” where you can customize the bag yourself, this might be the one of the first luxury handbags that can be customized to your liking by the customer.
“Mezzo punto” is the Italian for “half stitch”, so you have to bring this canvas bag, a needle and all your fantasy! There are in Fendi box also diagrams and illustrations help beginning stitchers.
”Fendi is a creativity factory that supports talent without boundaries. In these challenging times in which the world is changing rapidly, we wanted to exalt pure creativity by putting attention on traditional materials and low technology techniques.
We wanted to rediscover the power and the beauty of ‘Fatto a Mano’ (Hand-Craft)” Fendi Accesories Creative Director Silvia Venturini Fendi said.
[...] the hassle of making it yourself? Now, Olaf notes, we’re living in a de-culture, where even Fendi tries to ride the DIY hype by selling a customization kit for an 800EUR(‽) beige bag. He asks: what are we buying with such [...]