As a coffee addict who relies on cheap instant coffee to make his own frappucino every morning, this is great news that Starbucks instant coffee will be available soon as VIA Ready Brew.  No more headaches, I will have to definitely brew some realy frappucinos now.

Starbucks
has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA™ Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love.

It’s made with the highest-quality, ethically sourced 100% arabica beans. The magic is in a proprietary, all-natural process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and flavor. No other coffee company takes this step, and it makes all the difference.

via ohgizmo

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