RFID tagged umbrella
As part of a program in Amsterdam the Dutch Umbrella is a RFID tagged marketing tool, what happens is the umbrellas are located at certain spots called Rain Drops; these are the participating businesses that have signed up as sponsors for the program.
Basically the sponsors are paying around $100 per month to receive the valuable marketing information gained by the reports generated by the RFID tags, what they do is track the movement of all the umbrellas, so when it is raining a shopper can borrow the umbrella and the data can follow where they go until they drop off the umbrella at one of the participating stores.
What this will show is some great data on the movement of shoppers and if there are any patterns then this will be very valuable to the stores concerned.
Source [Daily Wireless]
Tags: amsterdam, Educational, Industrial, marketing_information, participating_stores, Psychology, rfid_tags, tagged, umbrella, umbrellas, valuable_marketing






















August 17th, 2007 at 1:25 pm
lol… now we can hack umbrellas…
August 22nd, 2007 at 8:37 am
“Amsterdam” Ahh
So after stopping off at a “Coffee Shop”
you will notice a trend of munchies music and benches 
August 23rd, 2007 at 4:37 pm
what kind of music???
August 24th, 2007 at 12:27 am
Well as it is Amsterdam probably down tempo/ melodic or acoustic.
August 28th, 2007 at 1:40 pm
Great, thats the last thing we needed.
August 28th, 2007 at 1:45 pm
… lol…
August 29th, 2007 at 6:34 pm
Its true… i hate paying to let people steal my private info
September 16th, 2007 at 3:54 am
Great, thats the last thing we needed.