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Wow, check out this concept watch that will let you keep track of where you are in comparison with where you have to be using the latest technology.

In the rapidly changing world of consumer electronics and portable devices, a trend is occurring amongst artists and designers to embed social problems and concerns into these objects to shift their intended focus and intent. Taking this credo to an extreme with his work into technologically enhanced objects and accessories is German artist/designer Martin Frey. From creating a watch that keeps track of time and positioning data to guide you towards your destination with his “Just in Time Watch” to integrating GPS and motors into the soles of hiking boots with “Cab Boots”, Frey is interested in the connections and clashes between physical realities and digital data displays. Gizmodo recently caught up with Frey to discuss his wide variety of projects and take on the future of interactivity and how designers of technologically enhanced consumer products often expect too much of an investment from their users.

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